My passion is to design interactive experiences that make sense, in order to enhance people’s lives and empower organizations through the power of digital technology.
I am a UX Designer living in San Francisco, California. I am interested in the way people interact with and use information, and how these experiences can be improved to make people's lives simpler. I am a firm believer that interactions should be designed based on user research and taking into consideration the user's needs and mental models. In order to truly help people we must first understand them and the problem they are facing.
I designed and built my first website in 2002 after teaching myself how to code, continued to do so for a couple of years. Later in 2006 I opened a design agency in Venezuela, while getting my Systems Engineering degree, and formally began my design career. My experience with both development and design provides great balance when having divergent creative conversations.
2013
2011
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2008
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2002
1995
1994
1990
1986
1982
1982
Lived in Kiel for almost a year. Saw snow for the first time.
1986
Took an over night trip with my dad. Max depth was 1150ft.
1990
First of many trips there.
1994
First online community created by Apple.
1995
Had to dive 35ft without a tank to pass the test.
2002
Learnt Flash, Dreamweaver, Director, PHP and MySQL.
2002
Climbed the highesst Teoui in South Amarica (9,219ft).
2003
Never did a tandem jump.
2004
Completed my first marathon.
2005
Snowboarding in Vail on the last run of the first day of the season.
2006
Co-founded a creative digital agancy.
2007
Got my Systems Engineering degree, specialized in Information Systems.
2008
Completed my first 1/2 Ironman, it was 107 degrees.
2011
California, Arizona, Nevada, Utah, Colorado, Kansas, Missouri, Illinois, Indiana, Michigan.
2011
Got a Masters in Science, specialized in Human-Computar Interaction and Incentive Centered Design.
2013
Went down a 33ft descent into the Waitomo caves in New Zealand.
Over 10 years of experience
Team Lead & Team Player
The city by the bay