UX Designer

From Venezuela, designing interactive experiences and strategies in San Francisco

About

Digital Strategist, Experience Designer & Innovator

My passion is to design interactive experiences that make sense, in order to enhance people’s lives and empower organizations through the power of digital technology.

I am a UX Designer living in San Francisco, California. I am interested in the way people interact with and use information, and how these experiences can be improved to make people's lives simpler. I am a firm believer that interactions should be designed based on user research and taking into consideration the user's needs and mental models. In order to truly help people we must first understand them and the problem they are facing.

I designed and built my first website in 2002 after teaching myself how to code, continued to do so for a couple of years. Later in 2006 I opened a design agency in Venezuela, while getting my Systems Engineering degree, and formally began my design career. My experience with both development and design provides great balance when having divergent creative conversations.

my life

2013

2011

2011

2008

2007

2006

2005

2004

2003

2002

2002

1995

1994

1990

1986

1982

  • Fishing in the Amazon - 1990

    1990

    First of many trips there.

  • Scuba dive intructor certification - 1995

    1995

    Had to dive 35ft without a tank to pass the test.

  • Web master certification - 2002

    2002

    Learnt Flash, Dreamweaver, Director, PHP and MySQL.

  • Sky diving certification - 2003

    2003

    Never did a tandem jump.

  • NYC Marathon - 2004

    2004

    Completed my first marathon.

  • Started my own company - 2006

    2006

    Co-founded a creative digital agancy.

  • Got a bachelors degree - 2007

    2007

    Got my Systems Engineering degree, specialized in Information Systems.

  • My first 1/2 Ironman - 2008

    2008

    Completed my first 1/2 Ironman, it was 107 degrees.

  • Road trip across the U.S. - 2011

    2011

    California, Arizona, Nevada, Utah, Colorado, Kansas, Missouri, Illinois, Indiana, Michigan.

  • Got a masters degree - 2011

    2011

    Got a Masters in Science, specialized in Human-Computar Interaction and Incentive Centered Design.

  • Did a 300ft rappel - 2013

    2013

    Went down a 33ft descent into the Waitomo caves in New Zealand.

1979 2014
what i'm good at

strategy

art direction
product design
design process
design thinking

research

qualitative & quantitative
interviews
usability tests
A/B tests

ixd

conceptual design
user flows
wireframes
prototypes

ia

tree testing
card sorting
content inventory
site structure/map

Over 10 years of experience

Consumer - Enterprise - Mobile - Responsive - Retail - Analytics

Work

Contact me for full access to my portfolio

Team Lead & Team Player

Director - Manager - Strategist - Designer - Researcher
View PDF

resume

Work Experience View PDF

Education

Independent Coursework

The city by the bay

They say the coldest winter you can get is a summer in San Francisco. But it is trully a beatufull city when we get those amazing sunny days

contact

I am creative, positive and outgoing. I believe anything and everything can be done. If you're interested in knowing more about me, need help on a project or have a job opprtunity, don't hesitate to contact me using the form bellow or by giving me a call.