My passion is to design interactive experiences that make sense, in order to enhance people’s lives and empower organizations through the power of digital technology.
I am a UX Designer living in San Francisco, California. I am interested in the way people interact with and use information, and how these experiences can be improved to make people's lives simpler. I am a firm believer that interactions should be designed based on user research and taking into consideration the user's needs and mental models. In order to truly help people we must first understand them and the problem they are facing.
I designed and built my first website in 2002 after teaching myself how to code, continued to do so for a couple of years. Later in 2006 I opened a design agency in Venezuela, while getting my Systems Engineering degree, and formally began my design career. My experience with both development and design provides great balance when having divergent creative conversations.
Over 10 years of experienceConsumer - Enterprise - Mobile - Responsive - Retail - Analytics
Team Lead & Team PlayerDirector - Manager - Strategist - Designer - Researcher
Creative Director (Slalom Consultant)Constellation Brands | San Francisco, CA September 2015 – February 2016
User Experience Lead (Slalom Consultant)Kaiser Permanente | San Francisco, CA September 2015 – December 2015
User Experience Lead (Slalom Consultant)MoneyGram International | San Francisco, CA April 2015 – June 2015
User Experience Lead (Slalom Consultant)Levi Strauss & Co. | San Francisco, CA March 2015 – June 2015
Lead UX Designer (Slalom Consultant)Riverbed Technology | San Francisco, CA August 2014 – August 2014
Interface and Interaction Designer | ProgrammerCARMA, University of Michigan | Ann Arbor, MI January 2011 – August 2011
Master of Science in Information, Specialized in Human-Computer Interaction and Incentive-Centered DesignUniversity of Michigan | Ann Arbor, MI April 2011
Bachelor in Systems Engineering with a Concentration in Information SystemsUniversidad Santa Maria | Caracas, Venezuela 2007
The city by the bayThey say the coldest winter you can get is a summer in San Francisco. But it is trully a beatufull city when we get those amazing sunny days